Creativity is the currency of the future.
Our debut creative play book is available now!
The Wondrous Forest
Creative Play Adventures
Step outside and inspire curious young minds with joyful, screen-free fun.
Research Based
UDU’s unique approach to creative play is based on the most current and comprehensive research on the brain science of creativity and ignites critical habits of mind required for creative thinking .
Hours of Purposeful Play
Our proprietary framework is easy to follow as you and your child get serious about creative play. Our hands on activities utilize supplies you already have at home and offer plenty of room for improvisation.
Early Childhood
Our process is created with your little ones in mind by renowned educators in the fields of music, art and cognition and perception. We focus on activities that develop your child’s creative capacity at a time when it matters most.
Growing creative confidence
Each activity invites you and your child to observe, listen, think, and make— providing space for curiosity, connection, and wonder. Our program connects your child to the world in their own unique way while" “making play” of embracing new challenges and creative problem solving of embracing new challenges and creative problem solving.
Preparing children for their best future
Our little ones will grow up in a world that will require a high degree of problem solving in unique and unfamiliar situations. They will need sharp intuition, facility with people and nature, empathy and emotional intelligence. They will need agency—a sense of control you feel in your life and faith in your ability to do hard things and to handle whatever life brings. When children are encouraged to do things by themselves, to be independent in their abilities, they develop a deep and trusted sense of agency.
Making us more human
We are not machines, and that is a good thing. As Generative AI, machine learning, and the technologies of tomorrow are changing the nature of work and careers of the future, we believe this is an invitation to sharpen our focus on what it means to be human—creativity and the thinking unique to each of us. There is not an AI for that.
Joining together in hands-on play
Our commitment to hands-on learning is intentional. While we believe that digital tools and devices have a place in the lives of older children, research tells us that digital tools in early childhood years delays development, affects executive function and sensorimotor development, along with academic outcomes.
Join the movement.
Now that you are here, help us spread the joy of a creative childhood. Share our resources and free toolkits with those who care for young children—parents, grandparents, teachers, neighbors, professionals and friends.
Together, we’re growing a movement to bring back screen-free, hands-on play during the most vital years of brain development. Let’s build a future where every child has the chance to explore, imagine, and thrive—one playful moment at a time. Share the toolkit. Grow the movement.
What’s in a name?
UDU is inspired by a time-honored approach to learning with young children—one that honors connection, confidence, and growth at every step.
It begins with “I Do”—a moment to model, guide, and set the stage. With a calm voice and gentle presence, we show children the way, inviting their curiosity to bloom.
Next comes “We Do”—a shared experience where grown-up and child learn together. Side by side, we explore, solve problems, and build confidence through connection and collaboration.
Then comes “You Do”—the moment of independence. With encouragement and trust, we step back and watch as your child takes the lead, expressing their creativity with confidence and joy.
With UDU, every step—from guided beginnings to independent discovery—is a celebration of your child’s unique potential and a powerful reminder of what’s possible when we create together.
